The battlegrounds of Middle-earth are not for the faint of heart.
Choose your guardian wisely. And create the ultimate Alliance.
This is not about good versus evil.
This is about -- Victory!
Now, this pulled me up abruptly, because it seemed extraordinary to me that something cd be both (1) based on Tolkien's Middle-earth and (2) so dismissive about good and evil. It's like making a video game out of PARADISE LOST with Satan as a first-person shooter trying to break into the Garden: it might or might not be a good game, but it certainly wdn't represent anything Milton wd recognize.
But then I thought, there's a long tradition in war games in de-coupling the strategic and moral sides of a war. Civil War games are about tactics, not slavery or states' rights; World War II games are deliberately neutral as to which side a player plays (eg. AXIS AND ALLIES choices of Russia, Germany, England, Japan, and U.S.). For that matter, there have been plenty of LotR based wargames in which you cd play Sauron or the Fellowship, Rohan or Saruman, without committing yrself to who are the good guys and who the villains of the story. Even RISK, as morally-neutral as wargames get (it's hard to assign relative moral value to the red pieces vs. the blue pieces), has a LotR version*
So I think it's not the de-coupling here that's perturbed me. It's their calling attention to it: no good, no evil, just winners and losers. Except that, for Tolkien, the way you fight a war is just as important as whether or not you win it, and seeking power is, in and of itself, evil. It's like making a game out of MOBY-DICK that boasts of cutting out all the characterization and just has whalers harpooning whales vs. whales ramming whaling ships.
So, I'd say if something is based on Tolkien's work in any meaningful way, it has to be "about good vs. evil". But then if you take out the phrase "meaningful way", perhaps that criticism no longer applies.
Or maybe I'm just not the target audience. Which I suspect is nearest the truth.
*as does MONOPOLY, of all things, where you build a Fortress on Mt Doom rather than a hotel on Boardwalk. zWeird.